After almost seven years of apartment living and relying exclusively on borrowed fixtures and chattels, with nary a stick of furniture to one’s name; and with a new term and resettlement into a new abode rapidly looming, the executive decision was made to acquire some basic new furniture to call one’s own.
A few expeditionary shopping trips made it quite evident that such rapid acquisition of interior fixtures was possible, with one notable condition. The only furniture within the available budget had to arrive in flatpacks.
The energy, pulled back muscles and countless hours spent assembling pieces of chipboard together in such as way as to close the gap between the jigsaw-puzzled components and the glossy catalogue pictures and shiny display models was extraordinary. That was not the surprising part.
What was surprising, however, was the degree to which, after the hours, the pulled muscles, the stripped screw threads, the broken allen keys and the fatigue, the finished product strayed from the models beheld just days before. The sheen of perfectly aligned workmanship stood in stark contrast to what was eventually put together. Pieces were out of place, pegs too long, holes out of alignment, and there was the unbearably artificial ergonomics, ill suited for any person with a body.
After several contortions of the spine on what was claimed to be the futon, it soon became apparent that the frustration stemmed from the pursuit, not of the furniture itself, but of the image of the furniture presented on screens, catalogues and even the show room. The images, and even the concrete models put on display for us to touch and interact with, were little more than simulations which we retained in our minds and then foisted upon the pieces in our flat packs, simulations that the lived reality of the assembled pieces in our homes failed to live up to.
Flat pack furniture stands as a stark reminder to us that, as Graham Ward once wrote in his Cities of God, that we “live in the order of the simulacra”, an economy where money is exchanged for images, even ones wrapped in the mantle of tactile reality. Slavoj Zizek put it another way in the title of a book, arguing that we are “plagued by fantasies” of experiences of reality that turn out to be mirages, because the economies in which we live have become abstracted under the hollowing lordship of money. Under this lordship of the image relations, whether to persons or to things, become holograms wrapped in flesh and fabric.